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Customers come in, but do you know how? Why? How to get more like them? Do you want more like them? And what’s great design got to do with it?

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« Is This a Growth Opportunity for Your Business? | Main | Experience Design 101: Part the Last »

Tip of the Week: What Would a Kid Say?

Don't Stink

Headed into my local auto parts store, eight-year-old in tow. We get through the front doors, she takes one look around, and says in a low voice,

We don’t want to go here, Mama, this place stinks!”

I’m not here for the scent, I say back to her, still low.

No, they really stink. If you want help you can’t get it, and if they do help they talk to you like you’re stupid. They stink.”

From the mouths of babes, part two.*

Don’t stink.



Grow and be well,

Kelly Erickson


*Part one is here.

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